Every enterprise needs a simple yet powerful communication tool to thrive. Any kind of business, big or small, may experience communication mishaps that may potentially impact their trade negatively. To prevent this, entrepreneurs and managers are now investing in SMS solutions for business.
According to research conducted by Gartner, SMS messages are opened more frequently than emails are. Users open SMS messages at a whopping 98% of the time, while emails get a measly 20%. And data from Salesforce Mobility Behavior Report also shows that 9% of consumers text at least once per day.
Indeed, SMS is an easy and quick way to communicate with others. And that’s why businesses today now utilize business texting to facilitate fast and responsive communication among team members and clients alike.
As such, there are several business SMS solutions in the market today. But what constitutes a great business texting app? And how should you choose the right one for your enterprise? We’ll answer all those questions in this article. Also, we’ll introduce you to Platinum Partner’s business SMS solution, the powerful yet streamlined 360 SMS App.