Look for easy-to-use business SMS apps.
Ease of use is always a priority characteristic when looking for the right business text messaging app. Make sure that the app is user-friendly, especially for your team members that aren’t too keen on technicalities. Setup should also be easy, too – aim to get an app you can set-up and use in 15 minutes or even less.
Check the app’s accessibility on different devices.
Consider getting a business SMS tool that works on desktops, laptops, tablets, and mobile phones alike. It’s easier to manage campaigns, customers, and their data when your SMS app is accessible from different devices.
Determine if the app is scalable.
Can you add new users to your business SMS app? Does the app have room for a growing list of contacts and clients? Always consider if your prospective SMS app can scale up with you as your business grows. Look for a balanced level of app scalability so as not to overwhelm your organization with unnecessary features.
Find out the SMS app’s integrations.
Your SMS app should mainly integrate well with your chosen CRM. For instance, the 360 SMS app is natively integrated into Salesforce and its different cloud-based platforms. Integrations to other work productivity apps and messaging apps are also a major plus.
Select an app that manages opt-in and opt-out consent.
TCPA compliance (opt-in and opt-out consent) is crucial yet often overlooked in several promotional campaigns. You have to get a certain level of consent from your customers before sending them text messages and SMS marketing campaigns.
Find a business SMS app that lets you handle TCPA compliance well. Choose apps that allow you to manage opt-out with automated do-not-contact lists. This is a feature that keeps a list of your customers who opted in or out of your campaigns. It’ll save you from the unfortunate event of texting people who already expressly declined to your marketing campaigns.