Where should I start ?
Of course, the process of becoming a software reseller is more complicated than just buying and selling. There are certain legal and service level obligations that you must also meet.
Follow these steps to make sure you’re all set to do business as a software reseller.
File for company registration
The first thing you’ll need to do is reach out to your country’s company registration body and file for a company registration or if you are a business simply use your existing company registration. It is however advised to update your company services in the national registry to best reflect your new activity.
In some cases or countries a license for reselling is required, it is the case in some starters in the USA. You should check any legal license requirements before starting.
Select the right product for your customers
To succeed in your new business you will need to have the right product for your customer, it is essential to select the right mix of solutions that will address your customer base needs. You can have the longest list of products or the best product to resell but if they do not fit your customers you will never be able to sell them.
Ensure that you have the skills in your business to deliver the services around the solution you are placing as well, to ensure you deliver happy customers which is the ultimate must have for your business.
Build relationships with your providers
As any business, you will not be granted a white card to start selling straight away. Companies providing software have limited bandwidth to manage resellers and they are picking the right business to work with. In this business as in many other building strong relationships that drive trust and enable business is key to developing this new business.
In addition to this, all companies have developed different ways to manage and compensate their resellers.
Check that you have the necessary scale
Building your reseller business involves setting up a minimum set of services which has a cost, building an expertise in running sales cycle , building a team, sometimes advertising as well. In addition to that the revenue you will generate depends on the volume of sales you will do. Finally there is your time, all the time spent in setting up this dedicated business does not go into your service business.
Once you factor all those costs, you might consider going through an aggregator like Platinum Partner or dealing with a distributor directly who will alleviate some of those costs and simplify the process for you.